Toyota is not only strong with sales in Asia, Europe and America (North and South), but it’s also quite dominant in the 3rd world regions, including India. Italkaboutcars.com is where the post is originally from.
Toyota first arrived in India after a joint venture between the Kirloskar Group and Toyota Motor Corporation back in 1997. The deal was struck because both companies saw the opportunities they had in India with a staggering population of well over a billion. Toyota’s SUVs are one of the most popular vehicles on the Indian market right now, thanks to a clever marketing plan and the company’s trademark high-quality product. They managed to win over the customers and gain their trust, love and respect. Now, the Japanese company is a major player in the Indian segment, thanks to the Innova that has been slowly, but steadily moving up the ladder and becoming one of the most wanted cars in India. However, as you can imagine, Toyota’s success in the local and the worldwide markets didn’t come easily, and it took a lot of effort and talent. And, of course, safety has always been Toyota’s main trump up the sleeve, and they are practically unbeaten when it comes to safety equipment and crash tests.
The Story Behind Toyota’s Success
One of the highest priorities for any major auto manufacturer these days is to offer the best possible safety package for consumers. And, as mentioned above, Toyota has always been one of the leaders when it comes to safety – they’re pretty great at it. For decades the company has been introducing all kinds of forward-thinking and super-effective safety equipment, including the SRS air packs, electronic components, guiding control, footing control, et cetera, et cetera. It all comes down to making the driver (and the simple folks on the road) as safe as possible. You can’t really be too safe, you know? All Toyota cars are painstakingly manufactured in order to give the drivers the best bet for their money. In addition, the construction platform is a piece of engineering art, and the smart architecture allows for improved safety, especially during accidents on the road. Besides, safety is the most important thing during travelling. So, it’s good to know that Toyota cars come with advanced technological equipment and all the latest safety measures. As for the Innova model, it’s everything that the company stands for, including off-the-charts durability, reliability, and, of course, safety. It is the perfect Toyota vehicle, in every way.
Toyota the Best Engines on the Market
Another imperative variable in Toyota’s impressive success is the fact that they continue to enhance the innovations behind their famous engines. The team simply makes one of the best engines out there, if not THE best. Toyota powertrains have been receiving all kinds of prestigious awards ever since the early days, and they certainly do give you the kicks in test-driving. The innovative technology allows the engineers to create state-of-the-art engines with impressive fuel-efficiency and low emissions. The website mentioned above has full reviews on everything Toyota, starting from brand-new models and ending with hot fresh topics. Of course, the heads at Toyota understand better than anybody that competition is only about to get stronger. Every last major manufacturer in the industry is trying to take its place and become the new trendsetter. So, that’s why the Japanese mogul is investing in new, promising technology and equipment – to stay relevant and dominate the market for the years to come. The Common-rail turbo diesel engine from Toyota is the best offer on the Indian market, and that’s why the company is one of the strongest leaders in the country when it comes to sales. The major success overseas allows the Japanese to invest more money into new developments, and that’s the golden rule for even greater success.